Designer
Developer
Co-founder
Designer, developer, and co-founder of Dot The i Studio
I run a two-person Webflow studio out of Melbourne and Dunedin, and I'm building Groovv — an iOS app for vinyl collectors.
Dot The i Studio is where I help design-led businesses launch and evolve premium websites. Groovv is where I'm building something of my own. This site is where I write about both.
Small is the point
Dot The i Studio is my first agency, and it's two people on purpose. I've worked with small teams, big teams, and solo clients, and the best work has almost always come from tiny groups of people who care. Close enough to the work to get it right. Small enough to stay honest about what it needs.
Good websites are systems, not deliverables
The sites I'm proudest of aren't the ones that look best at launch. They're the ones still working years later — structured so the client can grow into them, built on patterns that make the next thing easy. I care more about what happens after a site ships than the shipping itself.
Building, not just shipping
Making Groovv has changed how I think about design. Shipping a product you own, with real users and real responsibility, teaches things client work never quite can. It's also where I've learned the most about building with AI: not as a feature to add, but as a tool for thinking faster and shipping honestly. Most of what I now believe about craft, cadence, and AI-era design came from this.
Projects
How I can help
Most client work goes through Dot The i Studio, which is where the full studio offer lives. But some work fits better as a solo engagement. If any of the below sounds like what you need, get in touch.
Advisory & strategy calls
Webflow & site audits (SEO/AEO, AI-readiness, performance)
AI workflow & automation consulting
Second opinions on design systems, site architecture, or AI integration
